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Laura Frood

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STRIKE

The aim of STRIKE was to elevate the work of young designers from South East London in a high end fashion display. Building strong partner relationships, networking within the fashion industry and securing professional industry support allowed me to manage a high quality fashion show on a tight budget. Respected designer Adam Entwistle provided mentoring for the young designers and production was supported by London Fashion week veteran John Walford. Big brand sponsorship from Propercorn and Vitacoco and Blow Presents allowed STRIKE to attract industry recognition . Press coverage was achieved from local, national and transatlantic media channels including London Live,

Blow Presents and Talent House. Director of fashion PR giant Blow, Michael Salac provided aftercare for par- ticipants, connecting them with opportunites and internships within his organisation .

 

 

Photographs credit: Laura Frood

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